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Diabetes Health
Diabetes Health Professional
- The Starfish Story, Diabetes, and the Poorest Nation in the World
Even drops in the bucket make a difference
- Flying on Insulin
It has been 22 years since Air Canada pilot Steve Steele was grounded with type 1
- Following Dr. Bernstein on Holiday
A traveling couple tries to stick to low carbs
- Sleep Apnea and Diabetes
Here’s something to make you sit up and take notice (maybe 100 times a night): 23 percent of type 2s have obstructive sleep apnea.
The must-have resource for physicians, educators and medical professionals who focus on the treatment of diabetes.
Finally! A fresh take on the “professional” journal. Each bi-monthly issue cuts through the jargon and presents the most important information you need to enhance your practice and assist your patients.
Each bi-monthly issue of Diabetes Health Professional is a self-contained handbook covering products, educational resources and the latest diabetes research, complimented by balanced editorial focused on medical news, drug prescription information, clinical practice recommendations and changing treatment options.
Each quarter we send you the latest, most updated research guides, product guides and educational resource guides available for you and your patients.
Each week the Diabetes Health E-Newsletter delivers links to the very latest in news, reviews, blogs and videos from Diabetes Health direct to your inbox.
As a subscriber you'll get access to the amazing Diabetes Health Digital Advantage™ so you can read the current issue of Diabetes Health magazine online wherever you are!
Advertising Information
Established in 1991, Diabetes Health is the magazine the Wall Street Journal calls the information “weapon” against Diabetes.
Established: 1991
Editorial Mission
Diabetes Health is the essential resource for people living with diabetes, both newly diagnosed and experienced. We provide cutting-edge balanced expert news and information on living healthfully with diabetes. Includes up-to-the-moment editorial coverage of new products, research, treatment options and meaningful lifestyle issues.
2007 Rate Base: 150,000
Frequency: Bi-monthly
Magazine Trim Size: 8 1/4" x 10 3/4"
In Every Issue
Inspirational, motivational and informative editorial that helps the diabetes community learn how to achieve optimum health. Monthly sections include Living Well (Type 1 and Type 2), Food For Thought (Nutrition News and Recipes), Technology Today (Meter News and Up & Pumping).
Consumer Readership / Circulation Breakdown*
- 150,000 total circulation
- 25,000 digital subscribers
- 25,000 paid consumers
- 100,000 controlled and qualified Direct-to-Patient Circulation Program
The Direct-to-Patient Circulation Program is requested by and distributed to a controlled and qualified* list of certified diabetes educators, physicians and nurses. They in turn give Diabetes Health to 100,000 newly diagnosed patients as an educational tool every two months.
Demographics**
Sex: 60% female, 40% male
Education: 73% college graduate or higher
Household income: 62% $50,000+, 29% of which are $100,000+
Type 1: 48%
Type 2: 52%
Type 2 who use insulin: 18%
41% of our readers do not subscribe to Diabetes Forecast
61% of our readers do not subscribe to Diabetes Self-Management.
Advertiser Feedback
“By using the belly-band promotion with a coupon, we doubled our call volume and doubled our sales from the Diabetes Health readers. The promotion was impactful, engaging and made it easy for our customers to take action.” —Roseann Burhenne, Director of Marketing, Metrika
“Diabetes Health was the perfect vehicle to communicate the benefits of our diabetes program to such a large and engaged audience – we experienced over a 5% return on our investment.” —Kyna Trimble, Marketing Manager, American Heart Association
* Source: Publisher’s own data
** Source: Diabetes Health Fall Survey 2004
Please contact us for more information.