Weekly Diabetes TV Show Coming to Life

Mar 1, 2005

On March 20, 2005, dLife, the first-ever nationally televised diabetes program, goes live on CNBC. Anyone with cable television will have access to the show every Sunday night.

The dLife network will also have Web, radio, direct mail and community outreach components.

Diabetes Health recently spoke with dLife founder and CEO, Howard Steinberg.

How did the idea for dLife get started?

I”ve been in marketing for 25 years and have lived with type 1 diabetes for 36 years. I’ve been training for this my entire adult life.

We have TV shows for virtually every audience possible. It just didn’t make sense not to have one for diabetes and the millions who need it. So, it just grew from there.

What is the goal of a diabetes TV show?

The goal is simply to bring a bigger voice to diabetes in the daily habit stream of Americans, and to empower people to take control of their diabetes. You need information, motivation and sense of community to do that. And you need it regularly.

What will dLife’s content be like?

It will be lifestyle-oriented, with lots of great chat, celebrities, food, cooking and exercise. We will focus on practical tips and advice for living day to day, culled from the best experts and sources worldwide. All served up in a very positive, practical and highly professional way.

How can you make a TV show about diabetes interesting?

First, what you don’t do is make it a medical show. You let the audience join in a wide community. You have friendly, likeable talent with diabetes, talking about and living with the condition. You have real stories that work well on TV. And you have continuity, so that people want to watch week after week to see what’s new, what they can learn, who they will meet, what’s going to happen next.

How will content differ among the various dLife media (television, Internet, radio, direct mail)?

TV is the sight, sound and motion medium. TV is easy to access and easy to engage with.

The Web site will offer depth you don’t have on TV or anywhere else, and it is where people will come for everything diabetes— and I mean everything!

Direct mail will reach people on their own time and in their own homes and will get the attention of people who may not be currently engaged with other dLife media. It also delivers something physical into their hands.

And finally radio. Radio is always on. It’s there to complement the other media and engage people with dLife while they are doing other things, like driving.

Click Here To View Or Post Comments

Categories: Diabetes, Diabetes, Food, Inspiration, Type 1 Issues

Take the Diabetes Health Pump Survey
See What's Inside
Read this FREE issue now
For healthcare professionals only
  • 12th Annual Product Reference Guide
  • Insulin Syringe Chart
  • Insulin Pen Needles Chart
  • Fast-Acting Glucose
  • Sharps Disposal
  • Blood Glucose Meters Chart
  • Insulin Pumps Chart
See the entire table of contents here!

You can view the current or previous issues of Diabetes Health online, in their entirety, anytime you want.
Click Here To View

See if you qualify for our free healthcare professional magazines. Click here to start your application for Pre-Diabetes Health, Diabetes Health Pharmacist and Diabetes Health Professional.

Learn More About the Professional Subscription

Free Diabetes Health e-Newsletter

Top Rated
Print | Email | Share | Comments (0)

You May Also Be Interested In...


Add your comments about this article below. You can add comments as a registered user or anonymously. If you choose to post anonymously your comments will be sent to our moderator for approval before they appear on this page. If you choose to post as a registered user your comments will appear instantly.

When voicing your views via the comment feature, please respect the Diabetes Health community by refraining from comments that could be considered offensive to other people. Diabetes Health reserves the right to remove comments when necessary to maintain the cordial voice of the diabetes community.

For your privacy and protection, we ask that you do not include personal details such as address or telephone number in any comments posted.

Don't have your Diabetes Health Username? Register now and add your comments to all our content.

Have Your Say...

Username: Password:
©1991-2015 Diabetes Health | Home | Privacy | Press | Advertising | Help | Contact Us | Donate | Sitemap

Diabetes Health Medical Disclaimer

The information on this site is not intended or implied to be a substitute for professional medical advice, diagnosis or treatment. All content, including text, graphics, images, and information, contained on or available through this website is for general information purposes only. Opinions expressed here are the opinions of writers, contributors, and commentators, and are not necessarily those of Diabetes Health. Never disregard professional medical advice or delay seeking medical treatment because of something you have read on or accessed through this website.