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New ‘Zero-Calorie’ Sweetener Available


Sep 1, 2005

Shugr

Shugr is a new zero-calorie sweetener manufactured by Swiss Research, Inc., of Los Angeles, California, available nationwide at The Vitamin Shoppe.

Shugr is made from sugars that occur naturally in fruits, vegetables, corn and dairy products.

“Until now, there has been no natural alternative to zero-calorie sweeteners,” says Loren Miles, CEO of Swiss Research, Inc. “Some with no calories don’t taste like sugar. Others don’t cook and bake well, so there is a separate cooking and baking version that is actually half cane sugar, adding back the caloric and glycemic loads.”

Miles adds that Shugr tastes, cooks and bakes like cane sugar.

“It rises, browns and caramelizes like cane sugar. It also requires no special measurements—a teaspoon of Shugr equals a teaspoon of sugar.”

Shugr does not contain any cane sugar, acesulfame-K, saccharin, high fructose corn syrup, neotame, fructose, honey or stevia.

For more information, visit www.shugr.com.

To find The Vitamin Shoppe location nearest you, see www.vitaminshoppe.com.


A Note From Gerri French, MS/RD, CDE

Shugr is made of four ingredients: erythritol, maltodextrin, tagatose and sucralose (Splenda). Erythritol is a sugar alcohol that contains only 0.2 calories per gram, which can be defined as “zero calories.” It is different than other current sugar alcohols that are called reduced-calorie sweeteners and typically have 2 to 3 calories per gram. Sugar by comparison has 4 calories per gram.

Tagatose also is a reduced-calorie sweetener that is metabolized differently than sugar and is incompletely absorbed. According to www.caloriecontrol.org, it contains an energy value of only 1.5 calories per gram. On a food label, the “zero calorie” claim can be used when using less than 3.33 grams per serving of tagatose.

Maltodextrin is a unique sugar with a low glycemic index but it does provide 4 calories per gram. It is used in many items in such small amounts that it does not impact the calorie value of the food.

Sucralose or Splenda is a non caloric sweetener.


Categories: Food, Low Carb



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Sep 1, 2005

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