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The Consumer Has Spoken: “Let Me Test in Purple.”

Sep 18, 2008

Test your BG in new colors!

The OneTouch® UltraMini® Meter by LifeScan, Inc., is now available in Purple Twilight and Blue Comet.

LifeScan determined through customer feedback and market research that purple was the most desired color among women and blue was the overall top-requested color among both men and women. During last year's "What's Your Color?" Giveaway, an online sweepstakes during which 10,000 winners received a OneTouch UltraMini Meter in the color of their choice, entrants were also asked to vote for their favorite future color, and purple topped the list.

The meter is still available in the previous color choices of Limelight, Pink Glow, Jet Black, and Silver Moon. Since the introduction of those colors in 2007, the OneTouch UltraMini Meter has become the number-one selling blood glucose monitor nationwide. 

The OneTouch UltraMini Meter uses OneTouch Ultra Test Strips, which, according to LifeScan, have the lowest co-pay on most health plans.  The strips are also covered by Medicare Part B, (co-payments, restrictions, and deductibles may apply). Lifescan says that many patients without insurance can receive them at a significant discount through the Together Rx Access plan (www.TogetherRxAccess.com).

The OneTouch UltraMini Meter is available at retail, mail-order and online pharmacies.  For more information, visit OneTouchUltraMini.com.


Categories: Blood Glucose, Meters, Professional Issues



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Sep 18, 2008

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