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The Consumer Has Spoken: “Let Me Test in Purple.”

Sep 18, 2008

Test your BG in new colors!

The OneTouch® UltraMini® Meter by LifeScan, Inc., is now available in Purple Twilight and Blue Comet.

LifeScan determined through customer feedback and market research that purple was the most desired color among women and blue was the overall top-requested color among both men and women. During last year's "What's Your Color?" Giveaway, an online sweepstakes during which 10,000 winners received a OneTouch UltraMini Meter in the color of their choice, entrants were also asked to vote for their favorite future color, and purple topped the list.

The meter is still available in the previous color choices of Limelight, Pink Glow, Jet Black, and Silver Moon. Since the introduction of those colors in 2007, the OneTouch UltraMini Meter has become the number-one selling blood glucose monitor nationwide. 

The OneTouch UltraMini Meter uses OneTouch Ultra Test Strips, which, according to LifeScan, have the lowest co-pay on most health plans.  The strips are also covered by Medicare Part B, (co-payments, restrictions, and deductibles may apply). Lifescan says that many patients without insurance can receive them at a significant discount through the Together Rx Access plan (www.TogetherRxAccess.com).

The OneTouch UltraMini Meter is available at retail, mail-order and online pharmacies.  For more information, visit OneTouchUltraMini.com.


Categories: Blood Glucose, Meters, Professional Issues



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Comments

Posted by Anonymous on 19 September 2008

I just saw my doctor yesterday & he gave me a purple mini. I LOVE it! I actually don't mind testing. I was on a different meter before & my co-pay went from $40 to $10 per month by switching. What a nice surprise in today's economy when it costs me $70 to fill my car with gas...

Posted by Anonymous on 24 September 2008

How come this piece of marketing puffery didn't get the "disclaimer" that Diabetes Health puts on other press release pieces? i.e. ... This press release is an announcement submitted by [blah], and was not written by Diabetes Health.
Would like to see a POV from DH on whether 'gimics' like color meters are really a positive (choice, personal preference) or a negative (undermining the seriousness of the issue, making the meter seem like a 'nice to have' rather than a 'need to have')?

Posted by Anonymous on 25 September 2008

Not a great meter, looks good and small. BUT- My 5 yr old son has been using "One-Touch" for a month now, due to Insurance preference and "Medtronics" ( insulin pump) corporate affiliation with "Lifescan" and we have found that it requires a larger amount of blood, difficulty getting the strips to wick up the blood ( resulting in error messages) and lack of a backlight on the meter ( which is helpful for middle of the night BG).
Maybe it's good for adults, but it is not a good meter for children. They claim that it requires the smallest blood drop, but in our experience we find it false. we have tried accu-check Aviva, freestyle flash ( the best so far), BD logic, One-touch, Precision and freestyle lite.


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