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Roche Works for Diabetes Behavior Change/Patient Engagement

Jul 8, 2009

This press release is an announcement submitted by , and was not written by Diabetes Health.

Working towards behavior change and patient engagement is critical for many people with diabetes.

Roche Diabetes Care Announces Unique Coaching Program for Diabetes Educators as Part of Long-Term Commitment to Fight the Disease

Roche, the maker of ACCU-CHEK blood glucose monitoring systems and insulin pumps, recently announced Creative Coaching, the latest component of its Behavior Change through Patient Engagement program.  Creative Coaching is an advanced educational program that fights the growing epidemic of diabetes by improving dialog between diabetes educators and their patients.

"As the world leader in diabetes diagnostics, we truly appreciate the efforts of educators and other healthcare professionals who help their patients lead healthier lifestyles," said Luc Vierstraete, Senior Vice President and General Manager of Roche Diabetes Care North America.  "They represent the front lines in the fight against poorly managed diabetes and its devastating effects.  These professionals are already so adept at the science of diabetes - this program helps them with the art of patient engagement."

Recent participants in the program say they value not only the foundation of adult learning styles and coaching skills, but also the ability to interact with one another while learning how to effectively integrate ACCU-CHEK products and tools.  When the educators return to their practices, they are better prepared to apply best practices and achieve breakthroughs with their patients.

"What I appreciated most was the purpose of the weekend, which was to increase the quality of our healthcare," said diabetes educator Linda Filipi, BSN, RN, of Laguna Hills, California.  "For us, that means how to become better educators. For [Roche], it is how to offer quality products.  The end result is the same: it means that patients live longer, healthier, and happier lives."

Creative Coaching is just one part of the Behavior Change through Patient Engagement program.  Other elements include education to healthcare professionals on psychological barriers to self-care; direct-to-patient education that helps adults, children, and teens make self-management easier; and simple, paper-based tools that help patients discover how the actions they take every day matter.

"A worldwide strategic objective for Roche is to 'Enable Diabetes Management,'" Vierstraete said.  "We take this very seriously. In the U.S. alone, we have invested more than $14 million in the overall campaign. By locking arms with these dedicated healthcare professionals and providing them with a forum to improve patient self-care, we feel certain this can be achieved."        


Categories: Blood Glucose, Community, Diabetes, Diabetes, Insulin, Insulin Pumps, Living with Diabetes, Professional Issues, Support Groups, Type 1 Issues



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Comments

Posted by dorisjdickson on 14 July 2009

I have no objections to this article. However, I strongly object to Roche or any other glucose monitoring (or pharma) sticking their nose in here. I don't want or need their help. Do your job - make the product accurate and sell life-saving devices at affordable costs and stay out of my "behavior"!

These companies are the ones placing such high costs on testing products that have not technologically improved since they were originally placed on the market in the 80's. There is only one manufacturer who is producing more accurate test strips and their strips are half the price of these other brand name manufacturers.

I have it from a reliable and knowledgeble industry source that the cost of test strips is just a few pennies each yet look at the cost of most brand name test strips. 20% inaccurate and highly unaffordable to most people. The additional "doohickies," color or smaller size on the monitors are irrelevant if I can not repeatedly, accurately test my blood sugar. Being able to minutely adjust insulin doses is useless if I'm only 20% accurate with data I'm using to make those insulin injections.

In addition, it is my understanding (from an industry sales person) that the reason there is little cost saving to the insured (as noted on an Explanation of Benefits) when using forced mail-order drug companies is that the cost is not reduced but kickbacks are taken instead! Thus, insureds do not save money, premiums do not come down but profit margins increase.

Roche (and other test strip manufacturers) should stay out of my diabetes "coaching" and "behavior changes." It wreaks of conflict of interest.

Doris J. Dickson


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