Obesity Action Coalition Set to Launch National Weight Awareness Campaign

This press release is an announcement submitted by Obesity Action Coalition, and was not written by Diabetes Health.

Jan 12, 2010

Tampa, Fla. - On January 18, 2010, the Obesity Action Coalition (OAC) will launch a national weight and health awareness campaign aimed to encourage the American public to assess their weight and urge them to speak to their doctor about their weight. The goal of this campaign is to get the American public to start looking at weight and its impact on their health and the health of their loved ones.

"The OAC educates hundreds of thousands of individuals affected by excess weight each year. We realized the need for a campaign that would encourage all individuals to assess their weight and open the ‘often avoided' discussion about weight with their doctor. America is facing one of the largest health epidemics of all time - obesity, and the only way for our nation to address this epidemic is to educate ourselves and learn more about the impact our weight has on our health and wellness," said Joseph Nadglowski, OAC President and CEO.

Through the "Your Weight Matters" Campaign, individuals can take the "Your Weight Matters" Challenge and sign up to pledge to talk to their doctor about their weight. When taking the challenge, individuals will receive an e-toolkit with valuable information for managing their weight and tips for when talking to their doctor. During launch week, the first 500 individuals who sign up to take the "Your Weight Matters" challenge will receive the official "Your Weight Matters" awareness bracelet and also be entered into a drawing to win a free iPod touch.

Millions of Americans are affected by excess weight; however, most Americans are not aware of their weight or the health implications associated with excess weight. The "Your Weight Matters" Campaign empowers and encourages the public to measure their weight and talk to their doctor. The Campaign Web site, www.yourweightmatters.org, features useful information on measuring your weight, health and wellness and much more.

For more information on the "Your Weight Matters" Campaign, including downloadable public service announcements, please visit the "For the Media" section located on the sitemap on www.yourweightmatters.org.

About the "Your Weight Matters" Campaign

"Your Weight Matters" is a National campaign proudly produced and presented by the Obesity Action Coalition (OAC). We are challenging every single individual in the United States to take the "Your Weight Matters" campaign challenge - Talk to Your Doctor about YOUR Weight.

About the OAC

The OAC is a nonprofit National charity dedicated to helping those affected by obesity. The OAC was formed to bring together individuals struggling with weight issues and provide educational resources and advocacy tools.

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Categories: Pre-Diabetes, Weight Loss


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Comments

Posted by rosiolady on 13 January 2010

Appraoching the issue of obesity in this way is one of the dumbest things I've ever heard of. Having battled obesity from childhood myself, I never knew a doctor who would fail to mention that I was overweight. In fact it's the first thing out of their mouths, no matter whether I went in for a bad cold or some other completely unrelated ailment. Neither do I believe that the public is unaware of their weight issues. Just turn on the TV and it is focused on in countless ads, even in the news. We all are assured that controlling our weight is more important than anything else!

This is just so off balance. Everyone has heard by now that obesity increases the risk of developing diabetes, but that's not true across the board--it's just "mostly true." I don't care what studies say, just look around you at friends and family. The biggest risk is, obviously, hereditary. Also, there are thin type 2s and fat type 1s. I'm a fat type 1, despite a lifetime of sometimes extreme attempts to control my weight. My brother and sister are far heavier than I am and neither of them has diabetes, either type 1 or 2.

The medical community is looking at this issue with blinders on, in my opinion. And if the country wants to encourage healthy weight, how about enacting some laws for the food industry, so that the public isn't inundated with heavily processed, carbohydrate and calorie intense foods,which people buy mostly in the name of convenience.


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